Enhancing the perceived value of a brand is one of the most valuable actions a business can take. It separates similar products by creating a perceived value that allows the product or service to resonate important qualities to their customers other than price. Fewer than 20% of products and services in each market gain the lion’s share of revenue and profits. Branded promotional products always outperform non-branded ones, which are seen as a commodity. Below are a few action steps that your business can take to leave a long lasting impression.
Design an iconic logo.
A logo is more than just artwork. The logo is your business’s identity. A well-branded logo will tell people everything that they need to know about a product or service so they can make a confident purchase decision in the blink of an eye. A good logo will help to pitch the values of the business, thus having a direct impact on sales. There are a few different approaches to developing an iconic logo which include:Wordmark
Wordmark brands use the name of the business, company or institution for identification. The graphic that is used is clear, concise and provides a memorable identity. Iconic examples of popular wordmark brands include:
Google has a simple design based on the font Product Sans, which is dynamic and uses a colour sequence. (Red, yellow, blue and green).
